Can a bootstrapped startup get Walmart Marketplace's deal?

Yes. Sellers who go live on Walmart.com after 1 February 2026 and before the programme ends on 31 January 2027. You need a US business tax ID or an accepted business verification, ecommerce history, GTINs and US-based fulfilment with returns. International sellers are accepted from a listed set of countries.

What does Walmart Marketplace give startups?

New Walmart Marketplace sellers get 20% to 40% off base referral fees by GMV tier (up to $72,000), up to $2,000 in Walmart Fulfillment Services credits, up to $1,000 in search engine marketing credits and up to $500 in Walmart Connect ad credits. Worth up to $75k in US dollars.

Check you meet the criteria on this page. Apply on marketplace.walmart.com. Walmart Marketplace decides who's approved, usually by email. If their page says something different from ours, tell us and we'll fix this page.

Can I use Walmart Marketplace if I live in Indonesia?

Indonesia is not on Walmart's list of accepted seller countries (which includes the US, UK, Singapore, Thailand, Vietnam and others), so you would need a company in a listed country.

Walmart Marketplace new seller savings: Up to $75,000 in new seller savings

Walmart's US online marketplace with its own fulfilment network (WFS). What Walmart Marketplace gives you, who qualifies and how to claim it, checked against Walmart Marketplace's own page on 26 October 2026.

How to claim it

Check you meet the criteria on this page.
Apply on marketplace.walmart.com. Walmart Marketplace decides who's approved, usually by email.
If their page says something different from ours, tell us and we'll fix this page.

Apply on marketplace.walmart.com

Good to know

The page gives both 1 February and 2 February 2026 as the go-live cutoff. Programme runs 2 February 2026 to 31 January 2027.

Questions about Walmart Marketplace's deal

Can a bootstrapped startup get Walmart Marketplace's deal?: Yes. Sellers who go live on Walmart.com after 1 February 2026 and before the programme ends on 31 January 2027. You need a US business tax ID or an accepted business verification, ecommerce history, GTINs and US-based fulfilment with returns. International sellers are accepted from a listed set of countries.
What does Walmart Marketplace give startups?: New Walmart Marketplace sellers get 20% to 40% off base referral fees by GMV tier (up to $72,000), up to $2,000 in Walmart Fulfillment Services credits, up to $1,000 in search engine marketing credits and up to $500 in Walmart Connect ad credits. Worth up to $75k in US dollars.
How do I claim it?: Check you meet the criteria on this page. Apply on marketplace.walmart.com. Walmart Marketplace decides who's approved, usually by email. If their page says something different from ours, tell us and we'll fix this page.
Can I use Walmart Marketplace if I live in Indonesia?: Indonesia is not on Walmart's list of accepted seller countries (which includes the US, UK, Singapore, Thailand, Vietnam and others), so you would need a company in a listed country.

More Ecom & fulfilment perks

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Amazon: Over 42,000 pounds in new seller incentives
Amazon: Up to A$75,000 in new seller incentives

The deal: New Walmart Marketplace sellers get 20% to 40% off base referral fees by GMV tier (up to $72,000), up to $2,000 in Walmart Fulfillment Services credits, up to $1,000 in search engine marketing credits and up to $500 in Walmart Connect ad credits.
Worth up to: $75k (US dollars, the programme's maximum)
Who qualifies: Sellers who go live on Walmart.com after 1 February 2026 and before the programme ends on 31 January 2027. You need a US business tax ID or an accepted business verification, ecommerce history, GTINs and US-based fulfilment with returns. International sellers are accepted from a listed set of countries.
Bootstrapped: Yes, no funding needed
Living in Indonesia: Indonesia is not on Walmart's list of accepted seller countries (which includes the US, UK, Singapore, Thailand, Vietnam and others), so you would need a company in a listed country. Source
How to claim: Apply on marketplace.walmart.com
Category: Ecom & fulfilment
Checked: 26 October 2026, on marketplace.walmart.com
Listed since: 26 October 2026

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New-Seller Savings 2026 belongs to Walmart Marketplace, not Remote Builders, and its terms change. Check their page before you rely on it. Values are in US dollars.