Can a bootstrapped startup get Amazon's deal?

Yes. New professional sellers on Amazon.co.uk. The brand bonus needs Brand Registry enrolment within six months of your first eligible listing; FBA, ads and voucher credits need action within 90 days of listing.

What does Amazon give startups?

New Amazon.co.uk brands get 10% back on their first 40,000 pounds of branded sales then 5% back to 800,000 pounds in year one, plus a 160 pound Vine credit, 80 pound Partnered Carrier credit, 160 pound Global Logistics credit, matched Sponsored Products credits up to 750 pounds, a 40 pound voucher credit and first-year referral-fee waivers for new-to-Amazon brands.

Check you meet the criteria on this page. Apply on sell.amazon.co.uk. Amazon decides who's approved, usually by email. If their page says something different from ours, tell us and we'll fix this page.

Can I use Amazon if I live in Indonesia?

Indonesia is not one of Amazon's store countries, and Amazon's pages read today did not say whether Indonesia-based sellers can register, so check Seller Central's accepted-countries list before relying on it.

Amazon new seller incentives (UK): Over 42,000 pounds in new seller incentives

The Amazon UK marketplace and Fulfilment by Amazon. What Amazon gives you, who qualifies and how to claim it, checked against Amazon's own page on 26 October 2026.

How to claim it

Check you meet the criteria on this page.
Apply on sell.amazon.co.uk. Amazon decides who's approved, usually by email.
If their page says something different from ours, tell us and we'll fix this page.

Apply on sell.amazon.co.uk

Good to know

Amazon reserves the right to decide eligibility.

Questions about Amazon's deal

Can a bootstrapped startup get Amazon's deal?: Yes. New professional sellers on Amazon.co.uk. The brand bonus needs Brand Registry enrolment within six months of your first eligible listing; FBA, ads and voucher credits need action within 90 days of listing.
What does Amazon give startups?: New Amazon.co.uk brands get 10% back on their first 40,000 pounds of branded sales then 5% back to 800,000 pounds in year one, plus a 160 pound Vine credit, 80 pound Partnered Carrier credit, 160 pound Global Logistics credit, matched Sponsored Products credits up to 750 pounds, a 40 pound voucher credit and first-year referral-fee waivers for new-to-Amazon brands.
How do I claim it?: Check you meet the criteria on this page. Apply on sell.amazon.co.uk. Amazon decides who's approved, usually by email. If their page says something different from ours, tell us and we'll fix this page.
Can I use Amazon if I live in Indonesia?: Indonesia is not one of Amazon's store countries, and Amazon's pages read today did not say whether Indonesia-based sellers can register, so check Seller Central's accepted-countries list before relying on it.

More Ecom & fulfilment perks

Walmart Marketplace: Up to $75,000 in new seller savings
Amazon: Over $50,000 in new seller incentives
TikTok Shop: Up to $23,630 in new seller incentives
Jungle Scout: 25% off the first year
Kinsta: First month free on WooCommerce hosting
Amazon: Up to A$75,000 in new seller incentives

The deal: New Amazon.co.uk brands get 10% back on their first 40,000 pounds of branded sales then 5% back to 800,000 pounds in year one, plus a 160 pound Vine credit, 80 pound Partnered Carrier credit, 160 pound Global Logistics credit, matched Sponsored Products credits up to 750 pounds, a 40 pound voucher credit and first-year referral-fee waivers for new-to-Amazon brands.
Who qualifies: New professional sellers on Amazon.co.uk. The brand bonus needs Brand Registry enrolment within six months of your first eligible listing; FBA, ads and voucher credits need action within 90 days of listing.
Bootstrapped: Yes, no funding needed
Living in Indonesia: Indonesia is not one of Amazon's store countries, and Amazon's pages read today did not say whether Indonesia-based sellers can register, so check Seller Central's accepted-countries list before relying on it. Source
How to claim: Apply on sell.amazon.co.uk
Category: Ecom & fulfilment
Checked: 26 October 2026, on sell.amazon.co.uk
Listed since: 26 October 2026

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New Seller Incentives (Amazon.co.uk) belongs to Amazon, not Remote Builders, and its terms change. Check their page before you rely on it. Values are in US dollars.