Can a bootstrapped startup get Amazon's deal?

Yes. New Professional sellers on Amazon.com. The brand bonus needs Brand Registry enrolment within six months of your first eligible listing; the FBA and ad credits need action within 90 days of listing.

What does Amazon give startups?

New Amazon.com sellers who enrol a brand in Brand Registry get 10% back on their first $50,000 of branded sales then 5% back to $1,000,000 in year one, plus a $200 Vine credit, up to $1,000 in matched Sponsored Products credit, a $400 inbound placement credit and free storage, liquidations and returns on new-to-FBA products. Worth up to $50k in US dollars.

Check you meet the criteria on this page. Apply on sell.amazon.com. Amazon decides who's approved, usually by email. If their page says something different from ours, tell us and we'll fix this page.

Can I use Amazon if I live in Indonesia?

Indonesia is not one of Amazon's store countries, and Amazon's pages read today did not say whether Indonesia-based sellers can register, so check Seller Central's accepted-countries list before relying on it.

Amazon new seller incentives (US): Over $50,000 in new seller incentives

The Amazon.com marketplace and Fulfilment by Amazon (FBA). What Amazon gives you, who qualifies and how to claim it, checked against Amazon's own page on 26 October 2026.

How to claim it

Check you meet the criteria on this page.
Apply on sell.amazon.com. Amazon decides who's approved, usually by email.
If their page says something different from ours, tell us and we'll fix this page.

Apply on sell.amazon.com

Good to know

Itemised maximums add up to about $54,000 (bonus $52,500, Vine $200, ads $1,000, inbound $400). The Vine credit expires 90 days after Brand Registry enrolment and the bonus after one year.

Questions about Amazon's deal

Can a bootstrapped startup get Amazon's deal?: Yes. New Professional sellers on Amazon.com. The brand bonus needs Brand Registry enrolment within six months of your first eligible listing; the FBA and ad credits need action within 90 days of listing.
What does Amazon give startups?: New Amazon.com sellers who enrol a brand in Brand Registry get 10% back on their first $50,000 of branded sales then 5% back to $1,000,000 in year one, plus a $200 Vine credit, up to $1,000 in matched Sponsored Products credit, a $400 inbound placement credit and free storage, liquidations and returns on new-to-FBA products. Worth up to $50k in US dollars.
How do I claim it?: Check you meet the criteria on this page. Apply on sell.amazon.com. Amazon decides who's approved, usually by email. If their page says something different from ours, tell us and we'll fix this page.
Can I use Amazon if I live in Indonesia?: Indonesia is not one of Amazon's store countries, and Amazon's pages read today did not say whether Indonesia-based sellers can register, so check Seller Central's accepted-countries list before relying on it.

More Ecom & fulfilment perks

Walmart Marketplace: Up to $75,000 in new seller savings
TikTok Shop: Up to $23,630 in new seller incentives
Jungle Scout: 25% off the first year
Kinsta: First month free on WooCommerce hosting
Amazon: Over 42,000 pounds in new seller incentives
Amazon: Up to A$75,000 in new seller incentives

The deal: New Amazon.com sellers who enrol a brand in Brand Registry get 10% back on their first $50,000 of branded sales then 5% back to $1,000,000 in year one, plus a $200 Vine credit, up to $1,000 in matched Sponsored Products credit, a $400 inbound placement credit and free storage, liquidations and returns on new-to-FBA products.
Worth up to: $50k (US dollars, the programme's maximum)
Who qualifies: New Professional sellers on Amazon.com. The brand bonus needs Brand Registry enrolment within six months of your first eligible listing; the FBA and ad credits need action within 90 days of listing.
Bootstrapped: Yes, no funding needed
Living in Indonesia: Indonesia is not one of Amazon's store countries, and Amazon's pages read today did not say whether Indonesia-based sellers can register, so check Seller Central's accepted-countries list before relying on it. Source
How to claim: Apply on sell.amazon.com
Category: Ecom & fulfilment
Checked: 26 October 2026, on sell.amazon.com
Listed since: 26 October 2026

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New Seller Incentives (Amazon.com) belongs to Amazon, not Remote Builders, and its terms change. Check their page before you rely on it. Values are in US dollars.