TikTok Shop new seller incentives (US): Up to $23,630 in new seller incentives
TikTok's in-app shop for selling through videos, LIVE and creators. What TikTok Shop gives you, who qualifies and how to claim it, checked against TikTok Shop's own page on 26 October 2026.
How to claim it
- Check you meet the criteria on this page.
- Apply on seller.tiktok.com. TikTok Shop decides who's approved, usually by email.
- If their page says something different from ours, tell us and we'll fix this page.
Good to know
The page gives no conditions for the launch rewards or ad credits, so expect mission-based terms inside Seller Center. Standard commission is 6% per sale.
Questions about TikTok Shop's deal
- Can a bootstrapped startup get TikTok Shop's deal?
- Yes. Businesses, brands and individual sellers in a supported market who pass TikTok Shop verification.
- What does TikTok Shop give startups?
- New TikTok Shop US sellers can earn up to $23,630 in incentives, made up of up to $2,800 in launch rewards and up to $20,830 in ad credits, with no setup fees. Worth up to $24k in US dollars.
- How do I claim it?
- Check you meet the criteria on this page. Apply on seller.tiktok.com. TikTok Shop decides who's approved, usually by email. If their page says something different from ours, tell us and we'll fix this page.
- Can I use TikTok Shop if I live in Indonesia?
- The US page only says sellers must be in a supported market; it doesn't list them.
More Ecom & fulfilment perks
- Walmart Marketplace: Up to $75,000 in new seller savings
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- Jungle Scout: 25% off the first year
- Kinsta: First month free on WooCommerce hosting
- Amazon: Over 42,000 pounds in new seller incentives
- Amazon: Up to A$75,000 in new seller incentives
- The deal
- New TikTok Shop US sellers can earn up to $23,630 in incentives, made up of up to $2,800 in launch rewards and up to $20,830 in ad credits, with no setup fees.
- Worth up to
- $24k (US dollars, the programme's maximum)
- Who qualifies
- Businesses, brands and individual sellers in a supported market who pass TikTok Shop verification.
- Bootstrapped
- Yes, no funding needed
- Living in Indonesia
- The US page only says sellers must be in a supported market; it doesn't list them. Source
- How to claim
- Apply on seller.tiktok.com
- Category
- Ecom & fulfilment
- Checked
- 26 October 2026, on seller.tiktok.com
- Listed since
- 26 October 2026
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New seller incentives (US) belongs to TikTok Shop, not Remote Builders, and its terms change. Check their page before you rely on it. Values are in US dollars.