Can a bootstrapped startup get Amazon's deal?

Yes. New Professional sellers on Amazon.com.au. The brand credit needs you to be the first Brand Representative in Australia for a Brand Registry brand within six months of your first buyable listing; FBA and ad credits need action within 90 days of listing.

What does Amazon give startups?

New Amazon Australia sellers can get a 5% referral-fee credit on their first A$1,500,000 of branded sales (up to A$75,000), a A$150 Partnered Carrier credit, a A$300 FBA fulfilment credit through Amazon SEND and matched Sponsored Products credits up to A$1,500.

Check you meet the criteria on this page. Apply on sell.amazon.com.au. Amazon decides who's approved, usually by email. If their page says something different from ours, tell us and we'll fix this page.

Can I use Amazon if I live in Indonesia?

Indonesia is not one of Amazon's store countries, and Amazon's pages read today did not say whether Indonesia-based sellers can register, so check Seller Central's accepted-countries list before relying on it.

Amazon new seller incentives (Australia): Up to A$75,000 in new seller incentives

The Amazon Australia marketplace and Fulfilment by Amazon. What Amazon gives you, who qualifies and how to claim it, checked against Amazon's own page on 26 October 2026.

How to claim it

Check you meet the criteria on this page.
Apply on sell.amazon.com.au. Amazon decides who's approved, usually by email.
If their page says something different from ours, tell us and we'll fix this page.

Apply on sell.amazon.com.au

Good to know

Ad credits expire 30 days after they land.

Questions about Amazon's deal

Can a bootstrapped startup get Amazon's deal?: Yes. New Professional sellers on Amazon.com.au. The brand credit needs you to be the first Brand Representative in Australia for a Brand Registry brand within six months of your first buyable listing; FBA and ad credits need action within 90 days of listing.
What does Amazon give startups?: New Amazon Australia sellers can get a 5% referral-fee credit on their first A$1,500,000 of branded sales (up to A$75,000), a A$150 Partnered Carrier credit, a A$300 FBA fulfilment credit through Amazon SEND and matched Sponsored Products credits up to A$1,500.
How do I claim it?: Check you meet the criteria on this page. Apply on sell.amazon.com.au. Amazon decides who's approved, usually by email. If their page says something different from ours, tell us and we'll fix this page.
Can I use Amazon if I live in Indonesia?: Indonesia is not one of Amazon's store countries, and Amazon's pages read today did not say whether Indonesia-based sellers can register, so check Seller Central's accepted-countries list before relying on it.

More Ecom & fulfilment perks

Walmart Marketplace: Up to $75,000 in new seller savings
Amazon: Over $50,000 in new seller incentives
TikTok Shop: Up to $23,630 in new seller incentives
Jungle Scout: 25% off the first year
Kinsta: First month free on WooCommerce hosting
Amazon: Over 42,000 pounds in new seller incentives

The deal: New Amazon Australia sellers can get a 5% referral-fee credit on their first A$1,500,000 of branded sales (up to A$75,000), a A$150 Partnered Carrier credit, a A$300 FBA fulfilment credit through Amazon SEND and matched Sponsored Products credits up to A$1,500.
Who qualifies: New Professional sellers on Amazon.com.au. The brand credit needs you to be the first Brand Representative in Australia for a Brand Registry brand within six months of your first buyable listing; FBA and ad credits need action within 90 days of listing.
Bootstrapped: Yes, no funding needed
Living in Indonesia: Indonesia is not one of Amazon's store countries, and Amazon's pages read today did not say whether Indonesia-based sellers can register, so check Seller Central's accepted-countries list before relying on it. Source
How to claim: Apply on sell.amazon.com.au
Category: Ecom & fulfilment
Checked: 26 October 2026, on sell.amazon.com.au
Listed since: 26 October 2026

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New Seller Incentives (Amazon.com.au) belongs to Amazon, not Remote Builders, and its terms change. Check their page before you rely on it. Values are in US dollars.