Can a bootstrapped startup get Amazon's deal?

Yes. Sellers on Amazon.sg. The brand discount needs Amazon Brand Registry enrolment and Amazon's brand eligibility rules; the plan fee waiver applies to the Professional plan.

What does Amazon give startups?

Brand owners new to Amazon Singapore get a referral-fee discount equal to 5% of the sale price on their first S$1,500,000 of eligible branded sales (up to S$75,000 or one year), and the Professional selling plan's monthly fee is waived until 31 December 2026.

Check you meet the criteria on this page. Apply on sell.amazon.com.sg. Amazon decides who's approved, usually by email. If their page says something different from ours, tell us and we'll fix this page.

Can I use Amazon if I live in Indonesia?

Indonesia is not one of Amazon's store countries, and Amazon's pages read today did not say whether Indonesia-based sellers can register, so check Seller Central's accepted-countries list before relying on it.

Amazon new seller incentives (Singapore): 5% referral-fee discount up to S$75,000, plus no Professional plan fee to 31 Dec 2026

The Amazon Singapore marketplace. What Amazon gives you, who qualifies and how to claim it, checked against Amazon's own page on 26 October 2026.

How to claim it

Check you meet the criteria on this page.
Apply on sell.amazon.com.sg. Amazon decides who's approved, usually by email.
If their page says something different from ours, tell us and we'll fix this page.

Apply on sell.amazon.com.sg

Good to know

The fee waiver ends 31 December 2026, so recheck in January.

Questions about Amazon's deal

Can a bootstrapped startup get Amazon's deal?: Yes. Sellers on Amazon.sg. The brand discount needs Amazon Brand Registry enrolment and Amazon's brand eligibility rules; the plan fee waiver applies to the Professional plan.
What does Amazon give startups?: Brand owners new to Amazon Singapore get a referral-fee discount equal to 5% of the sale price on their first S$1,500,000 of eligible branded sales (up to S$75,000 or one year), and the Professional selling plan's monthly fee is waived until 31 December 2026.
How do I claim it?: Check you meet the criteria on this page. Apply on sell.amazon.com.sg. Amazon decides who's approved, usually by email. If their page says something different from ours, tell us and we'll fix this page.
Can I use Amazon if I live in Indonesia?: Indonesia is not one of Amazon's store countries, and Amazon's pages read today did not say whether Indonesia-based sellers can register, so check Seller Central's accepted-countries list before relying on it.

More Ecom & fulfilment perks

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Kinsta: First month free on WooCommerce hosting
Amazon: Over 42,000 pounds in new seller incentives

The deal: Brand owners new to Amazon Singapore get a referral-fee discount equal to 5% of the sale price on their first S$1,500,000 of eligible branded sales (up to S$75,000 or one year), and the Professional selling plan's monthly fee is waived until 31 December 2026.
Who qualifies: Sellers on Amazon.sg. The brand discount needs Amazon Brand Registry enrolment and Amazon's brand eligibility rules; the plan fee waiver applies to the Professional plan.
Bootstrapped: Yes, no funding needed
Living in Indonesia: Indonesia is not one of Amazon's store countries, and Amazon's pages read today did not say whether Indonesia-based sellers can register, so check Seller Central's accepted-countries list before relying on it. Source
How to claim: Apply on sell.amazon.com.sg
Category: Ecom & fulfilment
Checked: 26 October 2026, on sell.amazon.com.sg
Listed since: 26 October 2026

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Amazon.sg seller incentives belongs to Amazon, not Remote Builders, and its terms change. Check their page before you rely on it. Values are in US dollars.