Can a bootstrapped startup get Amazon's deal?

Yes. All new professional sellers on Amazon.co.jp. The brand bonus needs Brand Registry within six months of your first buyable listing; Vine, FBA, ads and coupon credits need action within 90 days.

What does Amazon give startups?

New professional sellers on Amazon Japan get 10% back on the first 7.5 million yen of brand sales then 5% on the next 142.5 million yen (up to 7,875,000 yen as referral-fee discounts), plus a 30,000 yen Vine credit, 15,000 yen inbound and 30,000 yen overseas shipping discounts, free storage and returns for up to 100 units, matched Sponsored Products credit up to 150,000 yen and a 7,500 yen coupon credit.

Check you meet the criteria on this page. Apply on sell.amazon.co.jp. Amazon decides who's approved, usually by email. If their page says something different from ours, tell us and we'll fix this page.

Can I use Amazon if I live in Indonesia?

Indonesia is not one of Amazon's store countries, and Amazon's pages read today did not say whether Indonesia-based sellers can register, so check Seller Central's accepted-countries list before relying on it.

Amazon new seller incentives (Japan): Up to 7.875 million yen back on brand sales

The Amazon Japan marketplace and Fulfilment by Amazon. What Amazon gives you, who qualifies and how to claim it, checked against Amazon's own page on 26 October 2026.

How to claim it

Check you meet the criteria on this page.
Apply on sell.amazon.co.jp. Amazon decides who's approved, usually by email.
If their page says something different from ours, tell us and we'll fix this page.

Apply on sell.amazon.co.jp

Good to know

Page is in Japanese. Useful for Asia-based brands selling into Japan.

Questions about Amazon's deal

Can a bootstrapped startup get Amazon's deal?: Yes. All new professional sellers on Amazon.co.jp. The brand bonus needs Brand Registry within six months of your first buyable listing; Vine, FBA, ads and coupon credits need action within 90 days.
What does Amazon give startups?: New professional sellers on Amazon Japan get 10% back on the first 7.5 million yen of brand sales then 5% on the next 142.5 million yen (up to 7,875,000 yen as referral-fee discounts), plus a 30,000 yen Vine credit, 15,000 yen inbound and 30,000 yen overseas shipping discounts, free storage and returns for up to 100 units, matched Sponsored Products credit up to 150,000 yen and a 7,500 yen coupon credit.
How do I claim it?: Check you meet the criteria on this page. Apply on sell.amazon.co.jp. Amazon decides who's approved, usually by email. If their page says something different from ours, tell us and we'll fix this page.
Can I use Amazon if I live in Indonesia?: Indonesia is not one of Amazon's store countries, and Amazon's pages read today did not say whether Indonesia-based sellers can register, so check Seller Central's accepted-countries list before relying on it.

More Ecom & fulfilment perks

Walmart Marketplace: Up to $75,000 in new seller savings
Amazon: Over $50,000 in new seller incentives
TikTok Shop: Up to $23,630 in new seller incentives
Jungle Scout: 25% off the first year
Kinsta: First month free on WooCommerce hosting
Amazon: Over 42,000 pounds in new seller incentives

The deal: New professional sellers on Amazon Japan get 10% back on the first 7.5 million yen of brand sales then 5% on the next 142.5 million yen (up to 7,875,000 yen as referral-fee discounts), plus a 30,000 yen Vine credit, 15,000 yen inbound and 30,000 yen overseas shipping discounts, free storage and returns for up to 100 units, matched Sponsored Products credit up to 150,000 yen and a 7,500 yen coupon credit.
Who qualifies: All new professional sellers on Amazon.co.jp. The brand bonus needs Brand Registry within six months of your first buyable listing; Vine, FBA, ads and coupon credits need action within 90 days.
Bootstrapped: Yes, no funding needed
Living in Indonesia: Indonesia is not one of Amazon's store countries, and Amazon's pages read today did not say whether Indonesia-based sellers can register, so check Seller Central's accepted-countries list before relying on it. Source
How to claim: Apply on sell.amazon.co.jp
Category: Ecom & fulfilment
Checked: 26 October 2026, on sell.amazon.co.jp
Listed since: 26 October 2026

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New Seller Incentives (Amazon.co.jp) belongs to Amazon, not Remote Builders, and its terms change. Check their page before you rely on it. Values are in US dollars.