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SoDA (The Society of Digital Agencies): price, who can join and alternatives

SoDA is a member network for leaders of digital agencies, product design studios and digital experience consultancies. Membership is selective: agencies are endorsed by the community and admitted by a unanimous board vote. Members get peer groups, an annual Global Summit and benchmarking studies on pay, rates and KPIs.

Checked on against SoDA's own pages. Remote Builders runs a free founder community too, so it appears in the alternatives, marked "(ours)".

SoDA (The Society of Digital Agencies) at a glance

WhatDetailSource
PriceNot published on the pages readsodaspeaks.com
Entry ruleAgencies are endorsed by the SoDA community and admitted by unanimous board votesodaspeaks.com
Size and reachIt says it has more than 300 agency founders, leaders and advisors across several regionssodaspeaks.com
FormatOngoing discussion threads and peer groups on agency operationssodaspeaks.com
EventsAn annual Global Summit that rotates cities, plus meet-ups at industry eventssodaspeaks.com
Past summit citiesRecent member meetings were in New Orleans (2025), Copenhagen (2024) and Mexico City (2023)sodaspeaks.com
ResearchMembers get benchmarking studies on KPIs, salaries and rate cardssodaspeaks.com
Who runs itA board of agency leaders chaired by Cain Ullah of Red Badger, with Tom Beck as executive directorsodaspeaks.com

Who it suits

  • Founders of established digital and product design agencies
  • Agency leaders who want salary, rate card and KPI benchmarks
  • Agencies with an international client base or outlook

Who it doesn't suit

  • Freelancers and very small studios
  • Anyone wanting a published price before applying
  • Owners wanting an instant-join online chat

Alternatives to SoDA (The Society of Digital Agencies)

CommunityPriceEntry rule
Agency Hackers£250 a month; £450 for 50+ peopleApplication; not for suppliers to agencies
Agency Management Institute (AMI)$1,595 to $4,000 a year; live peer groups $4-6K (currency not named)Agency owners only; one agency per market in virtual groups
Agency MavericksNot publishedRequest a call; Mavericks Club by application
Agency World (Skool)US$1 to join (billing period not shown)Open
Being FreelanceMonthly or annual plans; price not shown in page textOpen; no free trial
Collective 54US$3,400 a month plus US$7,500 initiationUS$5M to US$50M revenue, North America
Dynamite CircleUS$697 a yearUS$100K+ annual revenue to apply
Freelancers UnionFreeOpen

Compare all 471 founder communities, each row dated.

Questions about SoDA (The Society of Digital Agencies)

How much does SoDA cost?
The price is not published on its site.
How do agencies get in?
Members are endorsed by the SoDA community and admitted by a unanimous vote of the board.
How big is SoDA?
It says it has more than 300 agency founders, leaders and advisors across the US, Canada, Europe, Australia and Latin America.
Does it hold events?
Yes. An annual Global Summit that rotates cities, plus meet-ups at industry events such as SxSW and Cannes.

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Website
sodaspeaks.com
Price
Not published
Entry rule
Endorsed by members, then a unanimous board vote
Format
Peer groups, discussion threads, annual Global Summit, benchmarking studies
Checked

SoDA isn't connected to Remote Builders. Prices and entry rules change, so check sodaspeaks.com before you apply. Spotted something out of date? Tell us in the members' chat.